According to McKinsey, operators that leverage advanced analytics on their network data can boost efficiency by up to 20%. Yet, in practice, much of this data sits in silos, underutilized, or is only reviewed when something goes wrong.

The reality is that the real breakthroughs come when you combine survey data with customer feedback and field reports. For example, a report shows that operators who actively correlate user experience metrics with technical survey data consistently lead in customer satisfaction and retention. The difference isn’t just technical, it’s strategic. Teams that democratize access to this data and empower analysts to dig for patterns are the ones who spot hardware batch issues, regional bottlenecks or even subtle environmental impacts before they become major problems.

The way we see it, the industry’s obsession with “big data” is missing the point. It’s not about collecting more data, it’s about connecting the dots you already have. The teams that win are the ones who make their data accessible, actionable, and central to every decision. You don’t need a PhD to get value from your network surveys, but you do need the right mindset and the willingness to look beyond the obvious.